local SEO checklist
Local SEO Checklist for Canadian Businesses
Local rankings come down to three factors: proximity, relevance and prominence. You cannot move your pin — but this checklist covers everything else.
Google Business Profile
Choose the right primary category, complete every field, add services and products, upload real photos monthly, publish posts, answer Q&As, and keep hours accurate. An incomplete profile is the most common reason businesses underperform in Maps.
Citations and consistency
Your name, address and phone number must match everywhere — your site, GBP, directories, aggregators. Audit existing citations, fix variations, suppress duplicates, then build listings on the Canadian directories that matter.
Reviews and local pages
Build a steady, genuine review flow and respond to all of them. On your website, create a dedicated page per service and per location you serve, with unique local content — not the same paragraph with the city name swapped.
Related pages
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