Free SEO Tools

Our own free tools, plus the professional tools we recommend every Canadian business set up — most of them free.

Our free tools

Model the potential return on an SEO investment with your own leads, conversion rate and margins.

Build an indicative estimate for your project in seconds — pages, locations, services and campaigns.

Request a manual review of your site's biggest opportunities by a senior specialist.

The essential free tool: indexation, queries, coverage and manual actions. Every site should have it verified.

Free and non-negotiable for local businesses — your presence in Maps and the local pack.

Free traffic and conversion measurement. Pair with Search Console for the full picture.

Google's own Core Web Vitals testing — see exactly what slows your pages down.

Free indexation and keyword data from Bing — worth the five minutes to set up.

validator.schema.org — check your structured data is valid and eligible for rich results.

Book a free strategy call or request a free SEO audit — no obligation, no jargon, just an honest assessment of your opportunities.