Our Process
Six stages, one loop: evidence in, results out. This is the process behind every engagement we run.
1. Discovery & Audit
We start with evidence, not assumptions: a full audit of your technical health, content, local presence and backlink profile, plus competitor and keyword research for your specific market.
You receive a plain-language findings document and a prioritized opportunity list — yours to keep, whether or not you continue with us.
2. Strategy & Roadmap
We build a keyword map and a prioritized roadmap sized to your budget and timeline: what we'll do, in what order, and what each item is expected to achieve.
Every deliverable is itemized with CAD pricing before work begins. No vague 'SEO optimization' line items.
3. Technical Foundation
Technical issues first: crawlability, indexation, speed, mobile usability and schema. Content and links perform poorly on a broken foundation, so we fix it before anything else.
Fixes are implemented or delivered as developer-ready tickets, then validated after deployment.
4. Content & On-Page
We optimize existing pages against real search intent and create the new pages your keyword map demands — service pages, local pages, and content that answers buyer questions.
Every page targets one clear query, with proper structure, internal links and schema.
5. Authority Building
White-hat link building, citations, reviews and digital PR build the authority that competitive rankings require. Every placement is vetted and reported.
Publisher fees are always disclosed before purchase. We never use PBNs or link farms.
6. Measure & Iterate
Monthly reporting ties rankings to what matters: calls, enquiries and revenue. We review what's working, adjust the roadmap, and keep compounding.
You'll always know what was done, what it achieved, and what's next.
Ready to grow your search visibility?
Book a free strategy call or request a free SEO audit — no obligation, no jargon, just an honest assessment of your opportunities.