SEO Checklists
Work through these yourself, hand them to your developer — or let us handle them.
Technical SEO essentials
- Verify Google Search Console and submit your XML sitemap
- Check robots.txt isn't blocking important pages
- Ensure every page has one H1 and a logical heading hierarchy
- Test Core Web Vitals in PageSpeed Insights
- Confirm HTTPS everywhere and no mixed content
- Fix redirect chains and broken internal links
- Add Organization and Breadcrumb schema
- Check mobile usability on real devices
Local SEO essentials
- Claim and fully complete your Google Business Profile
- Choose the right primary category
- Ensure NAP (name, address, phone) matches everywhere
- Build citations on core Canadian directories
- Set up a genuine review-request process
- Create a dedicated page per service and location
- Add LocalBusiness schema where information is accurate
- Respond to every review, positive and negative
On-page essentials
- Map one primary keyword per page
- Write unique title tags under 60 characters
- Write meta descriptions that earn the click
- Answer the searcher's question early on the page
- Add descriptive alt text to meaningful images
- Link internally between related pages
- Include a clear call to action on every page
AI search readiness
- State who you are and what you do consistently everywhere
- Add Organization schema with sameAs references
- Format key content as direct answers to questions
- Add FAQ sections with accurate FAQ schema
- Keep your Google Business Profile and directories current
- Build genuine third-party mentions and reviews
- Test what ChatGPT, Gemini and Perplexity say about you
Want the deep versions? Read our technical SEO checklist and local SEO checklist guides.
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